The success and failure of any business depend solely on the sales and profit they make at the end of the day, and the same principle applies to restaurants as well. It is not wrong to say that increasing sales is an ongoing goal in the restaurant business. Therefore, it is essential for every restaurant owner to adopt modern and innovative practices to grow their sales. Whether you run a fast-food joint, a cloud kitchen, a dine-in restaurant, or a food truck, thriving in the restaurant business requires restaurant owners to continuously seek ways to increase revenue, improve profit, and boost sales.
Craft a Winning Advertising and Marketing Strategy
According to a survey about the hospitality industry, more than 70% of participants shared that they discover new restaurants through social media sites like Pinterest, Instagram, Facebook, and Twitter. These social media sites provide an excellent platform for promoting a restaurant or food with images and videos. Therefore, investing in targeted marketing, especially social media marketing, and engaging with local social media influencers not only attracts new customers, creates a buzz in the city, and ultimately increases sales for your restaurant.
Use Menu Maker Efficiently
An unorganized menu in a restaurant can leave customers confused and reduce their willingness to try new dishes or opt for up-selling opportunities. With Foodship’s Menu Maker, restaurants can design menus strategically, placing prominent items at the top. Featured main courses and choices of extras can all be conveniently presented on the same page. Creating a digital menu with vibrant images and descriptions becomes effortless, making it truly irresistible to guests is a child’s task. Furthermore, Foodship empowers restaurants to make menu changes, add new items, or deactivate specific items with just a few clicks. The best part is that customers can access these digital menus via a QR-code ordering system without the need to download any additional apps.
Optimize Your Online Presence
Australia has a high Smartphone penetration rate, with more than 80% of the population owning a smart phone. Just like other countries most of the Australians also use mobile phones for online orders, so having a user-friendly and mobile-responsive website is a must for any restaurant.
Restaurants can incorporate a website with an online reservation system, and an online menu. Positive online reviews and testimonials are essential for building trust with potential restaurant customers. Restaurants can leverage these reviews by showcasing them prominently on their website and social media, influencing potential diners’ decisions and enhancing their reputation.
Adopt Modern-day Restaurant Technologies like Restaurant Food Ordering Systems
Partnering with food delivery platforms like UberEats, DoorDash, or Grubhub seems like a good idea to expand your reach and increase sales. However, most of the time, these delivery service providers charge high commissions, often ranging from 20% to 30%. This means, in the long run, they eat your profit margin on a recurring basis by taking 20%-30% as commission.
On the other hand, restaurant technology service providers like Foodship offer commission-free online food ordering services for a nominal fee. Foodship is not only cost-effective but also provides more control over your business. As restaurant owners, you can build rapport with your customers, entice them to repeat orders very often, and boost restaurant sales.
Transform occasional visitors into regular customers with delivery and takeout options.
By having a branded website, you can convert occasional visitors into loyal customers, offering them the flexibility to enjoy restaurant-quality meals through home delivery and takeout options, all from your own website in the comfort of their homes. This convenience is highly valued, especially by customers with busy schedules. Restaurants can also run special promotions and discounts for takeaway orders, attracting price-conscious customers, encouraging repeat business, and increasing sales.
Additionally, restaurants can convert Uber Eats, DoorDash, and Grubhub customers into restaurant’s own loyal customers by attaching a note with a discount code to the food package and requesting them to support local businesses by ordering directly through the restaurant’s own website rather than through a third-party food aggregator. To motivate them to order directly through the restaurant’s website, the restaurant can offer a discount code on the same sticky note.
Link your Restaurant Business Listing and Table Reservation System
Linking a Google Business listing with Foodship’s online table reservation system streamlines the booking process, providing customers with the convenience of easily reserving a table directly from search results. This integration enhances restaurant visibility, reduces booking hassles, and improves customer engagement, ultimately driving higher occupancy rates and increasing your restaurant’s sales.
Offer an Experience by Hosting Special Events and Promotions
Restaurants can boost footfall by hosting special events, such as themed nights, happy hours, or live music performances. Service providers like Foodship offer the option of selling tickets for the event. It’s a win-win situation for a restaurant, as they can generate revenue from both ticket sales and food items sold during the event. The event management module is a part of the online food ordering system, and restaurants don’t have to pay any add-on fees for this module.
Offer Coupons and Discounts
Restaurants can boost sales and customer loyalty with promotions like Buy 1 Get 1 Free, automatic discounts, custom coupons, and enticing Happy Hours. These strategies will undoubtedly entice customers and encourage repeat business.
Send targeted emails
To increase restaurant sales, consider sending targeted emails. Rather than sending a generic message to your entire email list, opt for personalized and automated marketing campaigns. This approach is highly effective in re-engaging guests who haven’t dined in recently through initiatives like a “we miss you campaign” or inviting them to celebrate special occasions, thereby improving customer retention and driving sales growth.
Analyze Sales Data
Utilize technology to collect and analyze sales data. Extract valuable insights from your Restaurant POS system to pinpoint popular items, determine peak dining hours, and understand customer preferences. Use this information to make informed business decisions about your restaurant.
To increase restaurant sales, it requires a well-rounded strategy that combines innovation, marketing prowess, and a commitment to customer satisfaction. Whether you run a fast-food joint, a cloud kitchen, a food truck, or a dine-in restaurant, these tips and strategies can help you raise your restaurant’s sales and achieve long-term success in the highly competitive restaurant business.
