The business landscape has undergone a dramatic transformation in the past century. With advancement in technology, early 21st century witness a surge in sophisticated business operations, driven by the emergence of new distribution channels. Businesses adopted models like distributors, wholesalers, and retailers to connect with their end customers and provide them with support. This change in paradigm paved the way for the start of reseller entrepreneurship. In this blog, we’ll delve deeper into the world of resellers, exploring the different types or reselling opportunity is available and use this blog as a reselling guide for young entrepreneurs to become a established resellers.
Typically, a reseller acts as a middleman between a manufacturer/service provider and the customer. They buy products or services at a discounted price and then resell them to end customers at a marked-up price to earn a profit. There are many types of reseller business opportunities available:
- Authorized Reseller: These are the only authorized persons allowed to sell products or services in a particular region by means of a exclusive agreement. Authorized resellers typically receive support from the manufacturer or service provider.
- Value-Added Reseller (VAR): VARs not only resell products but also offer additional services such as installation, configuration, and after-sale support.
- Wholesale Distributor: Distributors buy goods in bulk from the manufacturers and then resell them to smaller resellers or retailers.
1. Start of White-Label Retailer and Private-Label Retailer
After the inception of globalization and interconnectedness, the reseller business has also start growing in a big way. Businesses are no longer confined by borders; supply chains have started crossing continents. This led to the emergence of new types of resellers, for example white-label resellers and private label resellers. Find out the difference between white label retailer and private label retailer.
White Label retailer: White label reseller services or products are made by company X but sold by company Y. Company Y (the reseller) can add their own logo and branding to a pre-made product made by company X. The company that produces the product, company X, is referred to as the ‘white label’ company, while company Y, which markets and sells the product, is referred to as the ‘white label reseller’. The idea behind this rebranding is to ensure that the reseller can sell a product with their own name on it, even though they didn’t make it themselves. For example, Foodship, a SaaS-based point-of-sale and online food ordering software service provider for the hospitality business, offers white label products to resellers at very reasonable prices.
Private Label retailer: Private label services or products follow the same concept, where the product is made by company X (the manufacturer or service provider) and sold by company Y (the reseller). However, private label products offer more customization options for the private label reseller, such as choosing specific features, designs, or formulations. Additionally, private label resellers have more control over the production process, including ingredients, quality control, and packaging. Stores like Priceline Pharmacy and Chemist Warehouse often have their own private label ranges of skincare, haircare, and cosmetics with specific customization options regarding ingredients. These products are marketed under their private label retailer brand.
In the real world, white labeling provides a quicker and more cost-effective way to start and grow a new business by bringing products to market faster compared to private labeling. While private labeling allows for more customization and brand building, white labeling offers a faster and less expensive entry point.
2. How Can White Label/Private Label Reseller Make Money?
Starting an offline or online business built on white label or private label products opens doors to make profit. Let’s explore some key revenue streams:
- Direct Sales: Resellers have the flexibility to market their white label or private label products/services directly to customers, setting their own premium prices. For example, a reseller can sell an online food ordering system or point-of-sale software to its customers and make money from every sale they do.
- Selling Value-Added Services: Resellers can offer value-added services to their customers. Using the above example, resellers can provide add-on services such as SEO or SMO services to improve a restaurant’s online presence. This helps make money on recurring basis and improves connection with your customer at same time.
- Customer Support: Every business, especially at the initial stage, needs reliable support. Resellers can sell premium customer support to their customers. By offering premium customer support services, resellers can capitalize on this need and make money for themselves.
- Sell premium Features: By now we know that, starting a white label/private label reseller online business has unlimited earning potential. Another revenue stream to make money for resellers is by selling premium features; they can offer the core product or service at nominal price and then charge for premium features at an extra cost. Using the above example,
If you want to create a niche in the market by offering a premium feature, there are white-label software service providers like Foodship who can fulfil your specific requirement and provide you with a customized feature in their restaurant management software. By understanding customer needs and strategically adding premium features, resellers can maximize their profits to their target audience.
3. How To Start White Label/Private Label Reseller Business
Starting a reseller business is best option to become entrepreneurs with limited funds to invest. Resellers can kick start their business in short span of time in comparison with launching own developed product or servics, making it easier to start business with minimum efforts.
- Identify a product or service that is trendy and demand in market while choosing a product one should consider factors like competition, target audience, personal interest, competency and profit potential.
Imp Note: Search for a product or service that doesn’t require inventory, isn’t limited by market size, and isn’t restricted by geographical boundaries or location. For example, selling a SaaS based software service is a best option for entrepreneurs as SaaS products don’t require maintaining inventory and can be sold in any geographical location. Hospitality business are always in demand, especially with the rise of DINK (Double Income, No Kids) families who often have more disposable income and enjoy eating and resellers can sell online digital products in any geographical locations.
- Once resellers have chosen their product or service, resellers must find out suppliers or manufacturers whose product has all needed features required by the end user.
Imp Note: To become a successful reseller, it’s crucial to find a supplier who offers the features your customers need and is also open to incorporating new features based on your input. This flexibility is essential for future growth. For example, Foodship, a well-established white-label company known for its collaborative approach, actively works with resellers on developing new features for its digital products. This ensures that resellers have access to a growing product that stays competitive in the market.
- Find out, if your reseller business, require any license or permit is needed for white label reseller depending on your local laws and the type of products you’re reselling.
Imp Note: The Foodship white label reseller program doesn’t require any prerequisite licenses to start your entrepreneurial dreams of selling software products.
4. White Label & Private Label Reselling: Lighter Regulations, Faster Startup
While legalities are important aspects of any business, the beauty of white label and private label reselling lies in their lower barrier to entry compared to traditional models. Here’s why:
Generally, resellers don’t need any special licenses or permit to start a white label or private label business. This is because they are essentially reselling an existing product or service, not creating or manufacturing anything new, which generally requires lots of legal requirement. Some white label companies, like Foodship, understand the appeal of a faster startup. They do not even require you to have a formal business entity (like a sole proprietorship or LLC) to begin reselling their digital product. This allows you to test the waters and build your business before diving into more complex legal structures.
5. Though no specific requirements exist, still worth your considerations:
While there are no specific requirements to start a white-label or private-label business, still regulations can vary depending on your location. Here are a few legal considerations for starting a white label or private label online business:
- Local Business Licenses: Even if some white label programs don’t require additional licenses or permit, it’s crucial to check with your local government for any general business licenses or permit needed to operate an online business in your area. These are typically straightforward to obtain and ensure your business is compliant.
- Tax Obligations: As a reseller, you’ll likely be responsible for collecting and submitting sales tax on your sales. Familiarize yourself with your local and state tax regulations to ensure compliance.
Key Takeaways
The world of white-label and private-label reselling offers a compelling proposition for anyone looking to embark on their online entrepreneurial journey. With a low barrier to entry, diverse revenue streams, and the ability to leverage products or service established in market, white-label and private-label models empower individuals to build and grow their online businesses. So, if you’re passionate about a particular software or digital product and eager to establish your own brand, consider the exciting possibilities of becoming a white-label or private-label reseller. The world of online business awaits for you!
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https://www.businesslistings.net.au/Restaurant/VIC/Melbourne/Foodship_Australia/1078054.aspx
https://www.businesslistings.net.au/Restaurant/VIC/New_zealand/Foodship_New_zealand/1078054.aspx
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https://www.businesslistings.net.au/Restaurant/VIC/India/Foodship_India/1078054.aspx
